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ThoughtForma

 

 

ThoughtForma

 
 

Project Overview

ThoughtForma is a no-code platform that enables users to quickly build apps by dragging and dropping “blocks” onto the canvas. The initial project was to take this seemingly intimidating desktop application and make it accessible for everyone, regardless of their technological background.

After several rounds of iterations, the team decided to completely pivot from the no-code Block app to design an AI-powered assistant that users could connect with their business to create personalized interactions. The project is in the process of being built on ThoughtForma’s original no-code Block app.

My Role

Lead UX/UI Designer.

Tasks Completed

For this project, I created a project plan and timeline, conducted stakeholder and user interviews, completed competitive analyses, led and participated in meetings, created wireframes, and designed the UI of both the original Block app and the final innovative AI-powered assistant. I updated the branding and designed marketing and social media material.

 
 
 
 

Block App Before & Afters

 

Branding exploration

Logo design