Branding

Workweek Wellness is a mobile application that was created for users to access individualized wellness programs as part of a corporate initiative. Along with the branding I also designed the mobile app.

Personal branding for fitness professional Gerdy Abelard. Gerdy helps clients face any personal limitations and wanted to play off the "elephant in the room" concept as a metaphor.

Sarah Kossuch is a professional photographer who was looking to rebrand. The challenge was to create something different from all the other Wedding Photographers out there while showcasing her personality, and what she represents and brings to the table.

Macy’s 4th of July Fireworks are seen by millions each year. My team was responsible for designing the annual sitelet update and my colleague who was responsible for the sitelet design turned to me for the logotype treatment. For this project, I was responsible for creating the branding that was then reproduced on bags that were given out at the 2013 NYC fireworks event.

Our Power is a health initiative that aims to tackle childhood obesity. This is the branding that I designed for the initiative. 

For my thesis at Pratt Institute, I explored the concept of craft within graphic design and whether technological advancements created a “new” concept of craft or if the traditional concept still holds the same meaning now as it did in the past. This is the logo I designed for it.

Gayle Halevy is a jewelry designer and was in need of branding. This is the logo I designed for her company.

Halevy Life is a boutique gym located in New York City. They turned to me for their branding and logo development.

GETfit was an event series sponsored by Adidas and gave New York City residents free access to the city’s top exercise and nutrition experts. My role was designing its branding.

Chris Perera is a television and video content producer for networks, production companies, and corporate clients. I designed the branding for his company Perera Pictures.

While studying at Pratt Institute, I began learning web development. Redesigning and developing a few pages of Pantone’s website (in Dreamweaver) was one of my assignments. As part of that learning experience, I designed a new logo for Pantone.