A website helps tell a story and delivers information to the people who visit it. As a designer, my goal is to showcase the content in a way the user can have the best possible experience.
Reading is Fundamental
About the Project
Reading Is Fundamental is the nation’s largest and oldest literacy program, providing books to children in lower income schools and communities nationwide. RIF also provides summer reading resources to parents and teachers to keep children reading in the summer and beyond. The goal of the sitelet is to drive traffic to the Be Book Smart campaign and encourage donations to support RIF.
My Role
As lead designer, I was challenged with redesigning this annual site update in a fun new way, while including past content in addition to adding new content.
Pride + Joy Month
About the Project
Pride + Joy Month is an annual sitelet that's created in support of LGBT communities. Its goal is to engage the LGBT consumer via philanthropic efforts and exciting parades and in-store events.
My Role
As lead designer, my challenge was to redesign this annual update and include both old and new content, as well as design the site within the same style of the newly developed template that was created by my team.
Macy’s by Appointment
About the Project
Macy’s By Appointment is a free personal shopping service that Macy’s offers to customers. In an effort to promote this service, a sitelet redesign was needed.
My Role
I was lead designer and throughout the project collaborated with my team.