About the Project
Included in Macy’s extensive website are beauty tips and content that have been buried so deep it’s hard for the consumer to navigate and find that content. The goal for Beauty Obsessed was to gather that information, all in one place, and make it accessible to Macy’s.com shoppers.
My Role
As the lead and sole designer for Beauty Obsessed, from the beginning, I immediately latched onto the project and developed a strong connection during the original concepting and brainstorming phase. Subsequent to the original concepts being created, it has become an on-going project with quarterly updates that I'm proud to call my own.
Wireframes
