About the Project
In support of the sitelet created for Macy’s American Icons, my team was responsible for developing and creating a mobile game. The purpose was to engage customers with a limited duration American Icons Trivia Mobile App Game, as well as drive them to the Macy’s mobile app. The American Icons Trivia Game was available for Android and iOS users and allowed customers to play the game for a chance to win various prizes.
My Role
As lead designer, I first began sketching out all the stages a user would move through. With each frame sketched out on a post-it, figuring out the best and most efficient user flow was a key step in arriving at the final designs.
